Privacy Policy

Effective Date: 03/12/2025

Vorx (“Vorx”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit vorx.in, interact with us, or use our services.

This Policy follows Indian laws including the Information Technology Act, 2000, SPDI Rules, 2011, and the Digital Personal Data Protection Act, 2023 (“DPDP Act”).

1) Who We Are & Contact

Data Fiduciary / Controller:
Vorx (Brand Name of Your Agency)

Corporate Email: kanishk@vorx.in
Phone: +91 8287559749

2) Scope

This Policy applies to personal data we process about:

  • Website visitors
  • Leads, inquiries & prospects
  • Clients and their team members
  • Vendor contacts
  • Influencers/creators we evaluate or work with

3) Data We Collect

a) Identity & Contact Information

Name, business name, role/title, email address, phone number, postal address.

b) Business & Project Data

Project briefs, brand assets, campaign goals, GST details, invoices, contracts, and payment records.

c) Technical & Usage Data

IP address, device info, browser type, pages visited, session logs, cookies, analytics data, time spent on site, referral URLs.

d) Marketing Interaction Data

Form submissions, call notes, WhatsApp chats, meeting notes, newsletter preferences, CRM activity.

e) Influencer/Creator Data

Public social media insights, engagement metrics, audience demographics (aggregated), pricing, and communication history.

Sensitive Personal Data

We do not intentionally collect sensitive data. If shared, it is processed only as required and securely.

4) Sources of Data

We collect data through:

  • Direct interactions (forms, calls, WhatsApp, meetings, emails)
  • Website analytics and cookies
  • Publicly available sources
  • Advertising platforms (Meta, Google, LinkedIn, YouTube, etc.)
  • Client-provided information

5) Purpose & Legal Basis

Your data is processed to:

a) Deliver Services

Campaign execution, SEO, branding, social media work, ad management, design, development, analytics, and reporting.

b) Run Business Operations

Client onboarding, GST/KYC compliance, contracts, billing, accounting, audits, system monitoring, and security.

c) Improve & Market

Website optimisation, campaign performance analysis, sending updates, newsletters, or offers (opt-out anytime).

d) Legal Compliance

Tax obligations, fraud prevention, dispute handling, and responding to legal requests.

Legal Bases

  • Consent
  • Contract fulfillment
  • Legitimate uses / reasonable purposes under DPDP Act
  • Compliance with law

6) Cookies & Tracking

We use cookies, pixels, and tracking tools for:

  • Site functionality
  • Analytics (such as Google Analytics)
  • Advertising & retargeting
  • Performance optimisation

You can disable cookies in your browser, but some features may not work properly.

7) AI Tools & Automated Processing

We may use AI/ML tools for:

  • Content ideas & copy variations
  • Image generation
  • Sentiment analysis
  • Influencer shortlisting
  • Campaign anomaly detection

All significant outputs are reviewed by humans.
We do NOT make automated decisions with legal or major impact without explicit consent.

8) Disclosures & Transfers

We may share your data with:

  • Service providers (hosting, CRM, analytics, email/SMS/WhatsApp platforms, ad platforms, IT/security)
  • Clients or partners for campaign purposes
  • Government authorities when required by law

Data may be stored or processed outside India with proper safeguards.

9) Retention

We retain personal data only as long as necessary for:

  • Service delivery
  • Legal compliance
  • Accounting & auditing

Once no longer needed, data is deleted or anonymised.

10) Security

We use appropriate security measures such as encryption, access controls, limited privilege access, and regular reviews.
However, no system is completely secure.

11) Your Rights

Under the DPDP Act, you may:

  • Request access, correction, or deletion of your data
  • Withdraw consent
  • Unsubscribe from marketing
  • Nominate someone to exercise your rights
  • File a grievance

To exercise rights, email kanishk@vorx.in.

12) Children’s Privacy

Our services are meant for business users, not children.
We do not knowingly collect data from children.
If a child’s data was shared, contact us for deletion.

13) India-Specific Compliance Notice

We operate as a Data Fiduciary under the DPDP Act, 2023 and comply with:

  • IT Act, 2000
  • SPDI Rules, 2011
  • Other applicable Indian data protection norms

Data may be transferred outside India with required safeguards.

14) Third-Party Links

Our website may link to third-party services like Meta, Google, LinkedIn, YouTube, WhatsApp, etc.
Their privacy practices are independent; please review their respective policies.

15) Changes to This Policy

We may update this Policy periodically.
Updates become effective on posting with a new Effective Date.
Significant changes may be communicated by email or website notice.

16) Contact Us

Vorx
📧 kanishk@vorx.in
📞 +91 8287559749